EMtronics EM40ROK Roku TV 40″ Inch Full HD 1080p Smart with Netflix, Disney+, BBC, Freeview Play, Dolby Audio, Mobile Control and 3 x HDMI, USB – Black (2024 Model)
£159.99
Price: £159.99
(as of May 13, 2026 09:56:05 UTC – Details)
Product Description
The video showcases the product in use.The video guides you through product setup.The video compares multiple products.The video shows the product being unpacked.
Get more from your TV
EMtronics Partner with Roku
What makes a TV Smart? All your content front and centre with fast, powerful streaming. The Roku platform inside the EMtronics TV brings you a wide range of content, all in one place.
EMtronics 40 Inch Roku Smart TV 
The Roku Platform
Easy to use navigation allows you to access your most used apps from the home screen, choose which apps you want up front and select your favourite features for quick access. The side bar allows you to get to Freeview Play, Search, Streaming and Settings all on one screen.
Seamlessly Connects to your Smart Home
Let your voice control your TV, simply tell your smart speaker to control your TV and sit back and relax. This EMtronics Roku TV works with AirPlay, Alexa and Google Home.
Get everything you need and more
Access to 150,000+ Movies and TV Shows
With this much content, you will never be left board. Access over 150,000 Movies and TV Shows with your EMtronics Roku TV. Never miss a show, with fast a reliable streaming and playback.
Make use of the Roku app
Control your TV from your Phone
With the Roku app, there is no need to worry if you’ve misplaced your remote. Simply open the app and control your TV to find your favourite shows.
Technical specifications
Apps Disney+, BBC, Netflix and many more of your favourites Smart Platform Roku Connections 3x HDMI, USB, Composite, AUX, LAN (RJ45), RF Antenna, Optical Digital Audio Resolution and Size 1080p / 40 Inch Dimensions Without Stand: 51.6cm (H) x 90.43cm (W) x 7.5cm (D) / With Stand: 56.3cm (H) x 90.43cm (W) x 18.1cm (D) Wall Mount VESA wall mount dimensions 200mm x 200mm (Wall Mount Bracket and screws not included) In the Box EMtronics 40 inch Roku Smart TV, Remote, Batteries, Stand, User manual
Roku Smart Platform: The EMtronics 40 inch Roku Smart TV allows you to access over 150,000 Movies, Tv Episodes and Hundreds of Apps in one simple to use platform
Hundreds of Apps: With the EMtronics Roku TV, you have access to Roku’s wide range of in home entertainment. This includes Disney+, BBC, Netflix and many more of your favourites.
Easy to Use Remote and Roku Mobile App: You can use either the remote supplied with the TV or use the Roku mobile App to control your TV, simply select what you want to watch and sit back and relax.
Works with Smart devices: Our TV works with your smart home devices, including Alexa, Google Home and AirPlay, just ask your smart speaker to play something on the TV.
Vivid 40 Inch Display and Sound: This 40 inch Full HD Display is perfect for any Bedroom, Kitchen or lounge, bringing those movies and TV shows to life.
8 reviews for EMtronics EM40ROK Roku TV 40″ Inch Full HD 1080p Smart with Netflix, Disney+, BBC, Freeview Play, Dolby Audio, Mobile Control and 3 x HDMI, USB – Black (2024 Model)
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£159.99
Maria –
Great smart tv
Excellent smart tv for the price. Lightweight design. Didn’t expect it to be so simple to set up. Great picture and sound. The Roku menu is easy to navigate. Would definitely recommend.
Amazon Customer –
Excellent value
So far so good. Great value. My daughter who’s a teenager set it up easily. Lightweight for wall hanging. I thought picture quality was crisp. I’d have preferred it louder but she said it’s perfect. But i tend to always have thr volume louder so probably just me.
Me, My Shelf, and I –
not top of the line, but good for the price
Decent TV for the price I paid (139GBP in Oct 2025) and it’s been serving us well for the past 6 months. I use it as a monitor for our PC so we can watch YouTube or play video games/etc from a distance, so basically all buttons except the power button on the remote are useless to me– I only purchased it for the screen size and the pricepoint and not any of the “smart” features.The main drawback was setting the TV up as it took a really long time to find how to turn off motion smoothing and to tinker with the settings to make the image the right crispness and contrast. We queued up Knives Out on the PC and on a laptop to compare them to each other. I still don’t think it’s perfect, but we’ve gotten used to it so it’s good enough. We also had to get a different type of HDMI cable because the one we had previously was incompatible.Other than that the power button on the screen itself is sometimes a little difficult to find or to press just right so it reacts… and I lowkey hate the idle roku screen that pops up if I haven’t touched the mouse recently enough (it makes me dizzy at best, vertigo at worst). But it’s a cheap TV so I can’t really complain and have found workarounds to mitigate those aspects.
Karen –
Easy to set up
Great for the price easy to use
Amazon Customer –
Immersion television, great visuals and good sound.
TV making a positive contribution to my sitting room
John –
Great item
Quality was better than expected thanks again
Mrs K Rafferty –
Great value and really easy set up
To end 2023 my TV broke at 23.45 on the 31st December, I had been looking at buying Roku smart TV for the bedroom but now needed one for the living so I found this one – a 40 inch Roku smart TV for under £200 so ordered it on the 1st January and it arrived less than 48 hours later.I was surprised at how light it was which allowed me to unbox it and get it in position ready for my son to come and set it up as I did not want to mess the set up but my son had it up and running literally in a couple of minutes.As with all Roku equipment it is so easy to install the streaming apps and comes with popular streaming channels already programmed on the remote control for easy access to these channels.The picture quality is good with a very thin frame making it edge to edge screen. The sound is also good quality so for the money I would definitely recommend
Kevin concannon –
Poor tv
I purchased this tv for my son as a Christmas present December 2025 he opened it christmas day tv was all put in his room and set up for him then in February 2026 the telly stopped working as the led lights in the back had gone on it I googled it and it said that these tellys are known for doing this am very unhappy that it went so quickly am very disappointed